Alex Rauschenbach
Founder
Based in the Sacramento area, Alex is a product-first operator with a bias for clarity over complexity. He tends to ask the unglamorous questions first — does this actually work, is the price honest, and would a busy IT team keep using it six months later.
Level-headed and a little skeptical of industry theater, he prioritizes quality of what ships over short-term margin games. The goal is simple infrastructure people can trust without needing a consultant to explain the invoice.
When he is not building, he is usually thinking about the next durable system — the kind that stays useful long after the launch noise fades.